PANEL INTRODUCTION

In an introduction to the basics of Startup Development Process, speakers provides insight into the key steps needed to build a successful startup.

This panel discusses how to rapidly develop and test ideas by gathering massive amounts of customer and marketplace feedback. Many startups fail by not validating their ideas early on with real-life customers. In order to mitigate that,  speakers will talk about how to get out of the building and search for the real pain points and unmet needs of customers. Only with these can the entrepreneur find a proper solution and establish a suitable business model.

Building a startup is not simply building an execution plan for a business model that the entrepreneur thinks will work, but rather, a search for the actual business model itself.

2018 HIGHLIGHT SPEAKERS

Yan Liu is CEO and Co-Founder of TVision - the leader in TV attention measurement pioneering the way brands, their agencies, and TV networks determine the true value of their video content an advertising. The company’s core technology uses patented computer vision algorithms, audio content recognition, and deep learning, to passively measure person-level engagement with video content. Yan co-founded TVision while earning his MBA at MIT. Prior to TVision, Yan started and managed Yo-ren, a leading digital marketing agency in China. Before that, Yan worked at McKinsey in Tokyo. He was born in China and grew up in both Japan and China, and currently resides with his wife and son.